One TikTok video is all it took to put our small business in front of customers nationwide. Social media is more than likes and follows– it has revolutionized the way small businesses connect with their audiences.
If you’re a small business owner wondering how to harness the power of social media to work for you, here are key takeaways from our experience:
Consumers seek out authenticity. People don’t just want products. They want connection, purpose, and transparency. Show your process, introduce your team, and share the story behind your brand.
Many businesses hesitate to post because they think their content isn’t polished enough. However, on social media, raw and real often performs better than overproduced content. Our viral moment came from a simple, spur-of-the-moment video!
Social media is not just a broadcasting tool; it's a platform for conversation. Reply to comments, engage with your audience, and participate in trends that match your brand voice. Meaningful interactions help build a community of engaged, loyal followers.
With ongoing discussions about bans and restrictions, it’s important to diversify your social media strategy. While TikTok has been a game-changer for many small businesses, Instagram Reels, YouTube Shorts, and other emerging platforms offer valuable alternatives. Stay flexible and be willing to adapt to new trends and spaces.
What makes your business unique? Why did you start your company? The most successful social media strategies focus on storytelling over direct selling. People are drawn to narratives that inspire and educate.
If you’re struggling with content, try answering the 10 most common customer questions in video form.
Other content ideas to consider:
Share testimonials or success stories from your customers.
Highlight your products in use or show how they solve a problem.
Share “behind the scenes” content that shows how your products are made or your team in action.
For small businesses, social media can be an equalizer. It provides an accessible, low-cost way to reach new audiences. Our experience with TikTok proved that a single post can make a massive difference—and your business can experience this same success. If you’ve been waiting for a sign to start using social media more actively for your business, this is it!
Have you had success with social media for your business? Share your story in the comments—we’d love to hear how these platforms have impacted you!
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