1. Start with Clear Goals

Before diving into designing or production, define what you want to achieve with your merch. Consider: 

• Purpose: Are you looking to generate revenue, build brand awareness, or engage your audience?
• Target Audience: Who will be buying or using your merchandise?
• Metrics: How will you measure success (e.g. sales, social media engagement, or customer feedback)? 

Having a clear vision will guide every decision you make.

2. Design with Your Audience in Mind

Your merchandise should resonate with your target audience and reflect your brand’s identity. Keep these in mind: 

• Style Preferences: Consider colors, fonts, and imagery that appeal to your audience.
• Versatility: Choose designs that work across different products (e.g. shirts, hats, totes).
• Professional Help: If you’re unsure about your artwork, partner with a team that can create or refine your designs.

Pro Tip: Use tools like Pinterest to create a mood board of designs, or browse pre-made options that can be tailored to your needs. 

3. Prioritize Quality and Sustainability

The quality of your merchandise reflects your brand. Opt for durable, eco-friendly materials that align with modern consumer values. Sustainability isn’t just good for the planet–it’s a selling point that appeals to many customers: 

• Eco-friendly Options: Use sustainable fabrics, water-based inks, and place orders in bulk to reduce waste. 
• Long-lasting Products: Prioritize items that people will want to use repeatedly, like soft t-shirts or reusable tote bags. 

Pro Tip: Lane Seven Apparel is a garment brand known for its sustainability practices and high-quality manufacturing.

4. Plan for Logistics 

Proper planning can save you time and stress. Account for: 

• Production Timelines: Custom merchandise takes time. Plan for 15-20 business days for production (or more during peak seasons).
• Artwork Prep: Ensure your files are ready for production or partner with a company that offers artwork support.
• Garment Selection: Be open to color or style alternatives because stock levels change frequently. 

Pro Tip: Work with a partner who handles the process from end-to-end, from design to delivery.

5. Promote. Promote. Promote. 

Your merchandise campaign is only as successful as your promotion strategy. Be sure to: 

• Leverage Social Media: Post teasers, behind-the-scenes looks, and launch announcements.
• Engage your Network: Share with your email list and encourage team members to spread the word.
• Offer Incentives: Limited-time discounts or referral bonuses can drive urgency and engagement. 

Pro Tip: Create shareable content that customer photos or videos to amplify your reach. 

Bonus: Partner with the Right Team

Choosing the right partner can make or break your campaign. Look for a provider that offers: 

• Exceptional customer service
• Eco-friendly practices
• End-to-end support, including artwork assistance, product recommendations, and sustainable production
  

Ready to bring your campaign to life? Our team is here to help every step of the way. Let’s make your next merchandise project a success!